Are you confident that you know why all your stakeholders will care about the transformation you are creating?

Growth starts with creating a pathway to change. Transformation is the art of making the same different.

Successful transformations begin with leaders that can listen, who are connected with their customers and who can tell a clear and simple story that motivates people to action.

There is a secret in telling that story: What motivates the listener is different from what motivates the teller.

Are you confident that you know why all your stakeholders will care about the transformation you are creating? Or do you hope that they care because you care?

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