Knowing what data is important, and why, is more important than gathering all the data you can.

Data drives decisions…but only when you’re collecting information that lets you have insight into one of three basic things: your customer, your people and your market.

In the rush to make data-driven decisions, you’ll often find that your managers are collecting data that doesn’t align with the fulcrum points of your business strategy.

Knowing what data is important, and why, is more important than gathering all the data you can.


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